Tracking Trends in the Ready-to-Drink Old Fashioned Market
The Old Fashioned remains the gold standard of whiskey cocktails, and our database tracks a significant portion of its evolution in the ready-to-drink market. As we continue to build our listings, we aim to provide a central hub for discovering how different producers utilize barrel-aged spirits and artisan bitters to replicate the experience of a hand-stirred drink.
The RTD Old Fashioned category has diversified to include various spirit bases and innovative flavor profiles. As our directory grows, we aim to capture the full spectrum of products, including:
- Bourbon vs. Rye Foundations: Our catalog tracks numerous options ranging from the sweeter, caramel-heavy notes of Bourbon Old Fashioneds to the spicier, more robust profiles of Rye-based RTDs.
- Beyond Whiskey: We monitor the emerging market for alternative foundations, including Anejo Tequila, Aged Rum, and Brandy-based Old Fashioneds, which offer unique twists on the original recipe.
- Classic & Contemporary Bitters: Listings highlight products featuring traditional aromatic bitters as well as modern infusions like orange, chocolate, cherry, and maple syrup accents.
