Brand Description: 6-year barrel-aged bourbon, crisp iced tea, lemonade and a touch of honey. Subtly sweet. The sun is setting, casting a soft glow over the sky. The energy is chill, and your best friends have just arrived. The crack of Subourbon makes everything feel as it should. This is not just a drink; it's the moment that wraps around you like a favorite song.
About Subourbon Life: Subourbon Life is the creation of founder, Jen Hardell, whose passion for bourbon led her to recognize a significant gap in the market. While deeply appreciating bourbon's rich traditions, Hardell noticed the spirit often felt too formal or limiting for casual social gatherings. In a market saturated with carbonated seltzers and vodka-based drinks, Subourbon Life is carving out an entirely new space in the ready-to-drink category with its premium, non-carbonated bourbon cocktails—redefining how consumers experience America's native spirit.
