Brand Description: Subourbon Life is a soft, crushable, pink lemonade cocktail in a can made with authentic, 6-year barrel-aged Bourbon. Crafted with all-natural lemon juice, a touch of natural sweetness and just a taste of fresh mint. Subourbon Life is not carbonated, not very sweet and it goes down smooth and easy.
About Subourbon Life: Subourbon Life is the creation of founder, Jen Hardell, whose passion for bourbon led her to recognize a significant gap in the market. While deeply appreciating bourbon's rich traditions, Hardell noticed the spirit often felt too formal or limiting for casual social gatherings. In a market saturated with carbonated seltzers and vodka-based drinks, Subourbon Life is carving out an entirely new space in the ready-to-drink category with its premium, non-carbonated bourbon cocktails—redefining how consumers experience America's native spirit.
