Brand Description: Our cult-classic lemon flavor takes you on a citrus trip, like soaring over Mt. Fuji and skydiving straight into an icy lagoon of tart, sparkling bliss… allegedly. On the nose, you’ll find fresh lemon peel and zesty citrus aromatics. The taste delivers bright lemon zest with a slightly tart edge and subtle sweetness—reminiscent of a freshly squeezed lemon over ice. Real whole fruit. Frozen and crushed at -196° using a proprietary Japanese process then infused with premium vodka and natural flavors to delivery ultimate refreshing taste and whole fruit flavor.
About -196: -196 [pronounced "minus one-nine-six"] Vodka Seltzer is a bold, fruit-forward vodka seltzer from Suntory Global Spirits, crafted with a one-of-a-kind Freeze Crush Infusion (FCI) process developed in Japan. By flash-freezing the whole fruit at exactly -196°C and infusing it into premium vodka, -196™ Vodka Seltzer captures the complete essence of real fruit—juice, peel, oils, and all. The result is a clean, crisp seltzer that delivers full-bodied flavor with every sip.
In Japan there's always been a tradition of dedication. Of putting your whole self into whatever you do. So when we decided to create a vodka seltzer, we didn't start the way others have. Instead, we used whole fruit...every last bit. Its what brings out the fullest flavor to deliver ultimate refreshment.
That's why -196 is inspired by Suntory's #1 Seltzer in Japan. Our unique real taste is made for those who aren't afraid to stand out because they know that the best moments in life happen when you put your whole self into it.... Rind and all.
